Press

FOR IMMEDIATE RELEASE March 2026

 

Furry Co. Named Diamond Paw Sponsor of the 5th Annual Doggy Day at Deer District

 

Milwaukee's newest premium dog accessories brand steps up to support Winston's Wishes at one of the city's favorite dog-friendly events

 

"We are beyond excited to announce that Furry Co. is a proud Diamond Paw Sponsor of the 5th Annual Doggy Day at Deer District, presented by Winston's Wishes. We've attended Doggy Day every year and are so happy to finally be participating as a Diamond Paw Sponsor," said Vicente Bojorquez, owner of Furry Co.

 

The event returns to Milwaukee's Deer District on Saturday, April 11th, 2026 from 10AM to 3PM, and we wouldn't miss it for the world.

 

Winston's Wishes is a 501(c)(3) non-profit organization based in Wisconsin dedicated to helping local Milwaukee dogs in need find their forever homes through their foster program and rescue sanctuary. Founded in 2014, they've made it their mission to focus on the dogs that need it most — seniors, dogs requiring medical care, and pups who are struggling in the shelter environment. The work they do is incredible, and it's exactly the kind of organization we want to stand behind.

 

Doggy Day at Deer District is a free, dog-friendly event that brings together Milwaukee's dog community for a day of fun, vendors, food trucks, and of course, a whole lot of dogs. All proceeds from the event go directly toward supporting Winston's Wishes and their mission.

 

At Furry Co., dogs aren't just pets — they're family. Supporting an organization that shares that belief was an easy decision. We'll see you on April 11th.

 

Come find us at the event and say hello — we'd love to meet you and your pup.

 

Event Details 5th Annual Doggy Day at Deer District Saturday, April 11th, 2026 | 10AM – 3PM Deer District, Milwaukee, WI

 

For more information visit winstonswishes.org.

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Furry Co. is a Milwaukee-based premium dog accessories brand making thoughtfully designed gear for dogs and the people who love them. Shop at furryco.com.